Abstract Webinar Series: Startup Accounting, KPIs That Matter & The State of VC in 2024

This week, Patricio welcomes Mark Wald, Founder & CEO of SPRCHRGR, to the Abstract Webinar Series to chat about the fundamentals of startup accounting, impactful KPIs, and the current VC market. As two founders in the tech space, Pat and Mark shed light on when it is most appropriate to leverage technology and the benefits of smaller corporations onboarding a firm to manage their financials.

For a growing tech company, choosing an accounting firm that has a strong understanding of technology can set a synergistic tone. With bandwidth maxed out, effectively driving execution and product growth is imperative for a startup; thus, having an accounting firm that understands these priorities and values is crucial. That’s why Abstract has chosen to partner with SPRCHRGR, a tech-forward accounting and finance firm that understands the value of “working smarter, not harder.”

At SPRCHRGR, Mark and his team know how important it is for founders to speak intelligently and confidently about their business differentiators and strong fundamentals. Financial literacy not only builds internal confidence for a pitching founder but also enhances communication with investors.

In the words of Mark,

“These startups aren’t in the business of accounting, they are in the business of building cool new tech that provides value to the industry.”

If you're curious about the financial management of VC-backed startups, the key KPIs for early stages, and insights into the VC market in 2024, don't miss this week's episode!

‍